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About MLA

Meat & Livestock Australia (MLA) is an industry-owned, not-for-profit company. It supports the entire red meat supply chain including cattle, sheep, and goats, and works with both producers and processors with the core purpose of fostering the prosperity of the red meat industry.

MLA collects levies through the Australian Government on the sale of each head of cattle, sheep and goats sold under the Primary Industries Levies and Charges Disbursement Act 2024 with the Australian Government matching R&D funding. It also generates additional investment through the MLA Donor Company (MDC), which co-invests with businesses and startups and encourages commercialisation.

Birdseye view of cattle being rounded up

Funding

MLA receives funding from:

Strategic priorities

MLA invests in research and projects that align with their strategic priorities, annual operating plan and the broader industry plan, Red Meat 2030. These priorities are listed above and outlined in the MLA Strategic Plan 2030.

  • Optimise demand by expanding markets and creating and capturing value
  • Drive profitable, productive and sustainable growth
  • Strengthen the industry’s foundation. 

 

Current opportunities

Check out MLA's current opportunities on the growAG. platform.

MLA: NuBull – Ambient Temperature Sperm Storage Licencing Opportunity
Opportunity

MLA: NuBull – Ambient Temperature Sperm Storage Licencing Opportunity

Opportunity for

  • Licensees to manufacture, commercialise and distribute the NuBull medium to the Australian cattle industry.
  • International commercialisation partners to commercialise NuBull in new markets.

Opportunity description

Industry challenge

Artificial insemination (AI) allows for the rapid dissemination of genetic material to a herd. The use of superior sires by AI improves productivity and profitability of a cow herd. Artificial insemination can be undertaken with chilled or frozen semen, however, frozen (-80°C) material is predominately used by the bovine industries. Subsequently, investment in handling and storage equipment is required by beef businesses. The effectiveness of transportation and storage media for fresh semen is time limited to approximately 3 days after which fertility declines because of cell death. In addition, the popular methods of chilling and freezing semen can destroy up to 50% of sperm cells.

Current opportunity

A new semen extender medium ‘NuBull’ has been developed to improve fertility rates following...

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MLA: Evaluating advancements in carcase tracking solutions in red meat processing plants for improved end-to-end traceability and feedback
Opportunity

MLA: Evaluating advancements in carcase tracking solutions in red meat processing plants for improved end-to-end traceability and feedback

Opportunity for

  • Supply chains looking to trial and integrate carcase tracking solutions into their business.
  • MLA is seeking co-investment proposals in the following areas:
    1. Ready-to-deploy carcase tracking solutions
    2. Refinement to existing carcase tracking solutions The opportunity is also open to supply chains who have made previous investments in carcase tracking and are wanting to refine to improve performance and reliability thereby enhancing end-to-end traceability and feedback for that supply chain.

Opportunity description

Industry challenge

A primary goal of the new MLA 2030 Strategic Plan is to deliver value-based marketing. Creating and capturing value is central to MLA’s vision for a more profitable red meat industry. By moving beyond traditional models, we aim to unlock value at every stage of the supply chain. MLA’s value capture program focuses on providing tools, systems and feedback loops that allow individual livestock carcases to be assessed on traits like meat yield and quality. These...

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Get in touch

Contact us

For more information about MLA, click the 'Get in touch' link to reach out.